TY  - BOOK
AU  - HARKIN, James
TI  - Niche: why the market no longer favours the mainstream
SN  - 9780349123004
PY  - 2012///
CY  - London
PB  - Abacus
KW  - Market segmentation
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -