TY  - BOOK
AU  - SCOTT, David Meerman
TI  - The new rules of marketing and PR: how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly
SN  - 9781118488768 (pbk)
PY  - 2013///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes index
ER  -