TY  - BOOK
AU  - PERCY, Larry
AU  - ROSSITER, John R.
AU  - ELLIOT, Richard
TI  - Strategic advertising management
SN  - 0198782322(pbk)
PY  - 2001///
CY  - Oxford
PB  - Oxford University Press
KW  - Sales promotion
KW  - Advertising management
KW  - Strategic planning
N1  - Includes index
ER  -