TY  - BOOK
AU  - ABELL, Derek F.
AU  - HAMMOND, John S.
TI  - Strategic market planning: problems and analytical approaches
SN  - 013851089X
PY  - 1979///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing management
KW  - Case studies
N1  - Includes index
ER  -