TY  - BOOK
AU  - PETER, J. Paul
AU  - OLSON, Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780071267816
PY  - 2010///
CY  - Boston
PB  - The McGraw-Hill Companies
KW  - Consumer behavior
KW  - Makerting
N1  - Includes index
ER  -