TY  - BOOK
AU  - NAGLE,  Thomas
AU  - HOGA, John
AU  - ZALE, Joseph
TI  - The strategy and tactics of pricing: a guide to growing more profitably
SN  - 1292023236
PY  - 2014///
CY  - Essex
PB  - Pearson Education Limited
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -