TY  - BOOK
AU  - EVANS,R.Joel
AU  - BERMAN, Barry
TI  - Marketing , 8e: marketing in the 21st century
SN  - 8177223828
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Markerting
N1  - Includes index
ER  -