TY  - BOOK
AU  - ANDERSON, James A.
TI  - Media research methods: understanding metric and interpretive approaches
SN  - 9781412999564 (pbk)
PY  - 2012///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -