TY  - BOOK
AU  - COOPER, Robert G.
AU  - EDGETT, Scott J.
TI  - Generating breakthrough new product ideas: feeding the innovation funnel
SN  - 9780973282726
PY  - 2007///
CY  - [s.l]
PB  - Product development institute
KW  - New product development
KW  - Marketing
KW  - Creative ability in business
N1  - Includes index
ER  -