TY  - BOOK
AU  - Scarborough,Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 9780273779735
AV  - HB615 CAS 
PY  - 2013///
PB  - Pearson Education, 
KW  - Small business
KW  - Management
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliography and index; Section I. The Challenge of Entrepreneurship   Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business   Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur     Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan   Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next
ER  -