TY  - BOOK
AU  - POSTON, Leslie
TI  - Social media metrics for dummies
SN  - 9781118027752 (pbk)
PY  - 2012///
CY  - Hoboken
PB  - John Wiley and Sons, Inc.
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
N1  - Includes index
ER  -