TY  - BOOK
AU  - WATKINS, Trevor(ed)
AU  - WRIGHT, Mike(ed)
TI  - Marketing financial services
SN  - 0750622474
PY  - 1995///
CY  - London
PB  - Routledge
KW  - Financial services industry
KW  - Financial institution marketing
N1  - Includes index
ER  -