TY  - BOOK
AU  - LANE.W .Ronald
AU  - KING, Karen Whitehill
AU  - REICHERT, Tom
TI  - Kleppner's advertising procedure
SN  - 9780132465515
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -