TY  - SER
AU  - HOYER, Wayne D.
AU  - MACLNNIS, Deborah J.
TI  - Consumer behavior
SN  - 9780618643721
PY  - 2007///
CY  - Boston, MA
PB  - Houghton Mifflin Co.
KW  - Consumer behavior
KW  - United States
KW  - Periodicals
KW  - Motivation research (Marketing)
KW  - Marketing research
N1  - Includes bibliographical references and index
N2  - Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.  The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups
ER  -