TY  - BOOK
AU  - MCCARTHY, Daniel J.
AU  - MINICHIELLO, Robert J.
AU  - CURRAN, Joseph R.
TI  - Business policy and strategy: concepts and readings
PY  - 2004///
CY  - New Delhi
PB  - A.I.T.B.S. Publishers and distributors
KW  - Strategic planning
ER  -