TY  - BOOK
AU  - DE CHERNATONY, Leslie
TI  - From brand vision to brand evaluation: The strategic process of growing and strengthening brands
SN  - 9781856177733
PY  - 2010///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
N1  - Includes bibliographical references and index
ER  -