TY  - BOOK
AU  - DUBOIS, Pierre-Louis
AU  - JOLIBERT, Alain
AU  - MUHLABACHER, Hans
TI  - Marketing management: A value-creation process
SN  - 9780333773192
PY  - 2007///
CY  - New York 
PB  - Palgrave Macmillan
KW  - Marketing management
N1  - Includes index
ER  -