TY  - BOOK
AU  - Jayachandran, S.
TI  - Marketing management: texts and cases
SN  - 8174463623 (pbk)
AV  - HF5415.13 JAY 
PY  - 2004///
CY  - New Delhi
PB  - Excel Books 
KW  - Marketing
KW  - Management
KW  - Marketing Management
N1  - Includes index
ER  -