TY  - BOOK
AU  - ALSOP, Ronald J.
TI  - The 18 immutable laws of corporate reputation: creating, protecting & repairing your most valuable asset 
SN  - 0749443332
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
N1  - Includes index
ER  -