TY  - BOOK
AU  - DILLON, William R.
AU  - MADDEN, Thomas J.
AU  - FIRTLE, Neil H.
TI  - Marketing research in a marketing environment
SN  - 0256079773
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -