TY  - BOOK
AU  - Blumberg,Boris
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Business research methods
AV  - HD30.4 BLU 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Business
N1  - Includes index; Part 1 Essentials of research, 2 - Research approaches, 3 - Research instruments, 4 Statistical background
N2  - Offers comprehensive coverage of both qualitative and quantitative methods. This book focuses on student research projects and includes examples of theory in practice
ER  -