TY  - BOOK
AU  - KOTLER,Philip
AU  - ARMSTRONG, GARY
TI  - Thomas Paczkowski Learning Guide Seventh Edition of Principles of marketing
SN  - 0132338424
PY  - 1996///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references
ER  -