TY  - BOOK
AU  - DU PLEISS, D. F. (ed.)
TI  - Introduction to public relations and advertising
SN  - 0702155578
PY  - 2000///
CY  - Lansdowne
PB  - Juta Education
KW  - Advertising
KW  - Public relations
N1  - Includes bibliographical references
ER  -