TY - BOOK AU - Kim,Hyeongmin Christian TI - Situational materialism: how entering lotteries may undermine self-control SN - 00935301 AV - HF5415.3 JOU PY - 2013/// CY - Oxford PB - Oxford University Press KW - Gambling KW - Consumer preferences KW - Personality psychology N2 - Although materialism is linked to self-control failure, the underlying process remains unclear. By manipulating materialistic thoughts via state-sponsored lotteries, this research examines why materialism may undermine self-control. Across four studies, this research demonstrates that entering a lottery tends to activate materialistic thoughts and that these thoughts generally constitute low-level construal, which, in turn, results in self-control failure. This effect is moderated by the degree to which people are oriented toward extrinsic values. In addition, when materialistic thoughts are diverted, entering a lottery has no effect on self-control. In summary, this research highlights that materialism, although stable and enduring, can manifest itself in a burst of materialistic thoughts. The research provides important implications for research on materialism, self-control, and mental construal UR - https://doi.org/10.1086/673191 ER -