TY  - BOOK
AU  - Galak,Jeff
AU  - Kruger,Justin
AU  - Loewenstein,George F.
TI  - Slow down!: insensitivity to rate of consumption leads to avoidable satiation
SN  - 00935301
AV  - HF5415.3 JOU 
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Satiation
KW  - Consumers
KW  - Habituation
N2  - Consumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them
UR  - https://doi.org/10.1086/666597
ER  -