TY - BOOK AU - Patel,Pankaj C. AU - Fiet,James AU - Sohl,Jeffrey E. TI - Mitigating the limited scalability of bootstrapping through strategic alliances to enhance new venture growth SN - 02662426 AV - HD2341.167 PY - 2011/// CY - London PB - Sage KW - Bootstrapping KW - Endogeneity KW - Venture performance N2 - Although the benefits of bootstrapping are widely known, decreasing returns to venture growth from this strategy are less understood; falls in returns. Decreasing returns may result from limited scalability and increased costs resulting from reduced legitimacy among stakeholders. Using a sample of high-technology firms, this article tests the non-linear relationship between bootstrapping and venture growth and the moderating effects of alliances on this non-linear relationship. We find that bootstrapping has an inverted-U relationship with venture growth; however, alliance diversity enhances the positive effects of bootstrapping while mitigating its negative effects on venture growth UR - https://doi.org/10.1177/0266242610396622 ER -