TY  - BOOK
AU  - Sanzo,María J.
AU  - Santos Vijande,María Leticia
AU  - Garía,Nuria
AU  - Trespalacios Gutiérrez,Juan A.
TI  - Trust as a moderator of the relationship between organizational learning and marketing capabilities: evidence from Spanish SMEs
SN  - 02662426
AV  - HD2341.167 
PY  - 2012///
CY  - London
PB  - Sage
KW  - Market capabilities
KW  - SMEs
KW  - Learning organization
N2  - In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance
UR  - https://doi.org/10.1177/0266242611418907
ER  -