TY - BOOK AU - Maconachie,Glenda AU - Sappey,Jennifer TI - Flexing some muscle: strategy and outcomes in the Queensland health and fitness industry SN - 00221856 AV - HD8391 JOU PY - 2013/// CY - London PB - Sage KW - Fitness industry KW - Award KW - Health and fitness KW - Queensland N2 - In 1993, contrary to the trend towards enterprise bargaining, and despite an employment environment favouring strong managerial prerogative, a small group of employers in the Queensland commercial health and fitness industry sought industrial regulation through an industry-specific award. A range of factors, including increased competition and unscrupulous profiteers damaging the industry’s reputation, triggered the actions as a business strategy. The strategic choices of the employer group, to approach a union to initiate a consent award, are the inverse of behaviours expected under strategic choice theory. This article argues that organizational size, collective employer action, focus on industry rather than organizational outcomes and the traditional industrial relations system providing broader impacts explain their atypical behaviour UR - https://doi.org/10.1177/0022185612465528 ER -