TY  - BOOK
AU  - Haque,Moon Moon
AU  - Maheshwari,Nidhi
TI  - Consumer ethnocentrism and influence of role model on generational cohorts' purchase intentions towards herbal products
SN  - 2319510X
AV  - HD30.4 ASI 
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Consumer ethnocentrism
KW  - Consumer behaviour
KW  - Herbal products
N2  - The main purpose of this study was to investigate what leads customers to ethnocentrism and the effects of ethnocentrism on their attitudes towards purchase intentions. The other objective was to study product preferences of different age cohorts towards herbal products and the influence of role model on their purchase intention behaviours
UR  - https://doi.org/10.1177/2319510X15609989
ER  -