TY  - BOOK
AU  - Gamble,Michael
TI  - Introducing mass communication
T2  - McGraw-Hill series in mass communication
SN  - 007022773X :
AV  - P90 GAM 
PY  - 1989///
PB  - McGraw-Hill
KW  - Mass media
N1  - Includes bibliographies and index
ER  -