TY  - BOOK
AU  - Govindarajulu,Nalini
TI  - Application of demand chain initiatives to small businesses: key findings from the Indian context
SN  - 0971-3557
AV  - HB615 JOU 
PY  - 2005///
CY  - New Dehli
PB  - Sage
KW  - Demand chain initiatives
KW  - India
N2  - Small and medium enterprises (SMEs) continue to contribute to economic growth in the US. While several SMEs operate in the demand chain, little research exists on how these businesses compete in this chain. Specifically, what are the capabilities of SMEs that can add not only customer value, but also ensure their survival in the demand chain? In addition, what are the challenges that they face? This paper provides an exploratory, qualitative study of these issues. Two SMEs in southern India were interviewed. In addition, directions for future research and implications for managers are provided
UR  - https://doi.org/10.1177/097135570501500102
ER  -