TY - BOOK AU - Raj,Razaq AU - Walters,Paul AU - Rashid,Tahir TI - Events management: principles & practice SN - 9781473948280 AV - GT3405 RAJ PY - 2017/// CY - Los Angeles PB - SAGE KW - Special events KW - Management KW - fast KW - Event-Marketing KW - Marketing KW - Customs and Folklore N1 - Previous edition: 2013; Includes access to companion website; Includes bibliographical references (pages 416-428) and index N2 - Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies ER -