TY  - BOOK
AU  - Frank Robert
AU  - Cartwright Edward
TI  - Microeconomics and behaviour
SN  - 9780077174088
AV  - HB171.5 FRA 
PY  - 2016///
PB  - McGraw-Hill Education
KW  - Microeconomic
KW  - Consumer behaviour
KW  - Economic man
KW  - Self-interest
N1  - Includes bibliography and index; 
PART 1: Introduction 1. Thinking Like an Economist 2. Supply and Demand3. Game TheoryPART 2: The Theory of Consumer Behaviour4. Rational Consumer Choice5. Individual and Market Demand6. Applications of Rational Choice and Demand Theories7. Choice under Uncertainty and the Economics of Information 8. Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour 9. Cognitive Limitations and Consumer Behaviour PART 3: The Theory of the Firm and Market Structure 10. Production 11. Costs 12. Perfect Competition 13. Monopoly 14. Imperfect Competition PART 4: Factor Markets 15. Labour 16. Capital PART 5: Externalities, Public Goods and Welfare 17. General Equilibrium and Market Efficiency 18. Externalities, Property Rights and the Coase Theorem 19. Government
N2  - Exploring the relationship between human behaviour and economic analysis, this book establishes the fundamentals of intermediate microeconomics and develops economic intuition about the world around us. It encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples

ER  -