TY - BOOK AU - Fausti,Scott W. AU - Diersen,Matthew A AU - Qasmi,Bashir A. AU - Li,Jing AU - Lange,Brent TI - The effect of animal gender on producer marketing behaviour SN - 13504851 AV - HB1.A666 APP PY - 2013/// CY - New York PB - Taylor and Francis KW - Slaughter cattle KW - Gender KW - Marketing risk N2 - Weekly grid market share by volume for slaughter steers is compared with slaughter heifers. Summary statistics indicate average grid market share for steers (42%) is higher relative to heifers (33%). The literature indicates that pregnancy and increased dark cutter incidence associated with heifers relative to steers create additional financial risk when heifers are sold on a grid. Empirical evidence suggests that carcass quality risk is a plausible contributing factor to gender disparity with respect to grid market share UR - https://doi.org/10.1080/13504851.2012.684774 ER -