TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9789814646154
AV  - HD30.28 ROT 
PY  - 2015///
PB  - McGraw-Hill Education, 
KW  - Strategic planning
KW  - Management
N1  - Includes index; What is strategy, and why is it important?
Strategic leadership : managing the strategy process
External analysis : industry structure, competitive forces, and strategic groups
Internal analysis : resources, capabilities, and core competencies
Competitive advantage, firm performance, and business models
Business strategy : differentiation, cost leadership, and integration
Business strategy : innovation and entrepreneurship
Corporate strategy : vertical integration and diversification
Corporate strategy : mergers and acquisitions, strategic alliances
Global strategy : competing around the world
Organizational design : structure, culture, and control
Corporate governance and business ethics
N2  - Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century
ER  -