TY  - BOOK
AU  - Miller,Robert B.
AU  - Heiman,Stephen E.
AU  - Miller,Heiman
TI  - Successful large account management :  : how to hold on to your most important customers and turn them into long-term assets 
SN  - 9780749441326
AV  - HF5438.8.K48 MIL 
PY  - 2004///
PB  - Kogan Page
KW  - Marketing
KW  - Key accounts
KW  - Market segmentation
KW  - Selling
N1  - Includes index
N2  - The book that shows how to keep your most important customers
ER  -