TY  - BOOK
AU  - Kozinets,Robert V.
TI  - Netnography: redefined 
SN  - 9781446285749
AV  - GN346.5 KOZ 
PY  - 2015///
PB  - Sage
KW  - Methods and techniques of ethnology
KW  - Ethnology
KW  - Computer network resources
KW  - Ethnology Research
N1  - Includes bibliography and index; Networked sociality
Researching networked sociality
Netnography redefined
Planning and preparation
Ethics
Data collection
Researcher participation in data collection and creation
Data analysis and interpretation
Representation
Humanist netnography
N2  - The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media
ER  -