TY  - BOOK
AU  - Trevisan,Enrico
TI  - The irrational consumer: applying behavioural economics to your business strategy 
SN  - 9781472413444 (hardback : alk. paper)
AV  - HF5415.32 TRE 
PY  - 2013///
PB  - Gower
KW  - Consumer behavior
KW  - Economics
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 123-130) and index; 
1. The loss of rationality
2. A passion for deals
3. The sense of possession
4. An embarrassment of riches
5. Sunk costs and re-emerging costs
6. Divide and rule
7. Money games
8. Ulysses, the sirens and the challenge of self control
9. Mind games
N2  - Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world
ER  -