TY  - BOOK
AU  - Slade,Bernard N.
TI  - Compressing the product development cycle: from research to marketplace 
SN  - 0814450067 :
AV  - HF5415.153 SLA 
PY  - 1993///
PB  - American Management Association
KW  - New products
KW  - United States
KW  - Product management
N1  - Includes bibliographical references and index; Ch. 1. Introduction --
Ch. 2. Technology and the Integrated Company --
Ch. 3. The Product Cycle: Critical Gears That Drive It --
Ch. 4. Strategic Direction: Management of Change and Risk --
Ch. 5. Research: The Technical Foundation --
Ch. 6. Integrated Product and Process Design --
Ch. 7. The Prototype: The Product Integrator --
Ch. 8. The Supplier: A Partner in the Product Cycle --
Ch. 9. Investments: When Do You Make Them? --
Ch. 10. Learning: The Key to Shorter Product Cycles --
Ch. 11. Managing the Critical Path --
Ch. 12. Epilogue --
Appendix A: U.S. Industry and Competition: How Good --
or Bad --
Are We? --
Appendix B: Case Studies: How Different Companies Manage the Product Cycle
N2  - "America's product development cycles are too slow and too long. But for managers determined to radically shorten the process and stay competitive, Compressing the Product Development Cycle From Research to Marketplace offers a unique and tested approach. Written in nontechnical language, this breakthrough book analyzes the principle reasons for America's long development cycles, explores the factors that drive the
ER  -