TY  - BOOK
AU  - Jobber David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007
AV  - HF5415 JOB
PY  - 2013///
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Case studies
KW  - Europe
N1  - Includes bibliographical references and index
ER  -