TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780078028953 (alk. paper)
AV  - HF5821 ARE 
PY  - 2013///
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -