TY  - BOOK
AU  - Hopp,Christian
TI  - The acquisition and utilization of marketing information new venture development and the contingent nature of new venture organizing activities
SN  - 0965-254X
PY  - 2012///
CY  - Abingdon
PB  - Routledge Taylor and Francis
KW  - Entrepreneurship
KW  - Process
KW  - PSED II
N2  - Using data from the Second Panel Study of Entrepreneurial Dynamics, this study analyzes the role of information acquisition and utilization in new venture development. We employ competing risk analysis to make use of the longitudinal data structure in PSED II. Our results highlight the contingent nature of information acquisition in assisting the nascent entrepreneur in carrying out organizing activities. Our results show that marketing and business planning activities only create value when entrepreneurs also engage in information acquisition with potential customers. We empirically disentangle a contingent structure among organizing activities in new venture creation and highlight the interdependencies
UR  - https://doi.org/10.1080/0965254X.2012.711344
ER  -