TY  - BOOK
AU  - Fink,Robert C.
AU  - James,William L.
AU  - Hatten,Kenneth J.
TI  - Customer perceptions of dependencies in customer–supplier relationships
PY  - 2011///
CY  - Abingdon
PB  - Taylor and Francis
KW  - Relational marketing
KW  - Governance
KW  - Customer–supplier relationships
N2  - This paper studies how customer and their supplier's dependency and the relative dependency of both firms correlates with customer perceptions of environmental uncertainties, relational exchange and both customer and supplier exchange benefits. The study draws on resource dependency and transaction cost economics theories and is based on a survey of 372 paper mills. The results indicate that customers perceive dependency is related to exchange benefits and not environmental uncertainties or relational exchange and the exchange benefits differ depending on which exchange partner is dependent and the relative dependence between the exchange partners
UR  - https://doi.org/10.1080/0965254X.2010.537764
ER  -