TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781483377568
AV  - P91.3 BER 
PY  - 2016///
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references and index
N2  - A concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Packed with detailed examples and practical exercises, this fourth edition includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this text will help students understand, practice, and master media and communication research
ER  -