TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
TI  - Advertising creative: strategy, copy, design 
SN  - 9781506315386 
AV  - HF5823 ALT 
PY  - 2017///
PB  - Sage
KW  - Advertising
KW  - Business and management
N1  - Includes bibliographical references and index
N2  - New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
ER  -