TY - BOOK AU - Mattelart,Armand AU - Mattelart,Michèle AU - Cohen,James A. AU - Urquidi,Marina TI - Rethinking media theory: signposts and new directions T2 - Media & society SN - 0816619107 AV - P90 MAT PY - 1992/// KW - Communication KW - Mass media N1 - Includes bibliographical references and index; On the difficulty of reflecting on communication -- The quest for transdisciplinarity -- The temptation of metaphor -- The theory of information-- Postlinearity -- Negotiated power -- The return of the subject -- The procedures of consumption -- Popular pleasure as a revelation -- Negative culture, affirmative culture -- The heavy and the light -- The state as macrosubject -- The logic of the industrial actor -- The cosmobiology of Homo Deregulatus -- The crisis of the paradigms -- Rediscovering popular cultures ER -