TY  - BOOK
AU  - Spaid,Brian I
TI  - Profiting form our past: evoking nostalgia in the retail environment
PY  - 2013///
CY  - Oxfordshire
PB  - Taylor and Francis
KW  - Nostalgia
KW  - Environmental factors
KW  - Shopper marketing
N2  - A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided
UR  - https://doi.org/10.1080/09593969.2013.801359
ER  -