TY  - BOOK
AU  - Sarpila Gary
TI  - Appearance-related consumption among dating, cohabiting and married consumers:  : a comparison between men and women
SN  - 0959-3969
PY  - 2013///
CY  - Oxfordshire
PB  - Taylor and Francis
KW  - Consumer behaviour
KW  - Clothing
KW  - Personal care
N2  - This article aims to investigate to what extent dating/cohabiting/married men and women buy their partner different kinds of products and services related to appearance (clothing, footwear, jewellery/watches, make-up, skin care products, hair care products, perfumes/fragrances, hairdresser services and cosmetician services). A total of 685 Finns (344 men and 341 women) aged 15–64 years with a spouse or dating partner completed a nationally representative mail survey. The findings indicate that the proportion of women who buy their spouse/dating partner clothing, skin or hair care products on a regular basis is considerable. Men who had purchased their spouse/dating partner some of the surveyed products or services did so once or twice a year. Age, type of relationship, income and respondent's personal buying frequency were associated with the likelihood of buying spouse/dating partner different products related to appearance. This trend was particularly prevalent among women. The findings suggest that marketers and retailers of appearance-related products should pay more attention to the role of women as purchasers of their husband's/partner's clothing and grooming products, and the importance of age, type of relationship, income and respondent's personal buying frequency in explaining this type of consumption
UR  - https://doi.org/10.1080/09593969.2012.711257
ER  -