TY - BOOK AU - Strauss,Jessalynn R. AU - Moloney, Kevin TI - Challenging corporate social responsibility: lessons for public relations from the casino industry T2 - Routledge new directions in public relations and communication research SN - 9780415706377 (hbk.) AV - HV6711 PY - 2015/// CY - Abingdon PB - Routledge KW - Casinos KW - Social aspects KW - Social responsibility of business KW - Nevada KW - Las Vegas KW - Case studies N1 - Includes bibliographical references and index; Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions ER -