TY  - BOOK
AU  - Ellis, Nick
AU  - Ellis,Nick
AU  - Fitchett,James
AU  - Higgins,Matthew
AU  - Jack,Gavin
AU  - Lim,Ming
AU  - Saren,Michael
AU  - Tadajewski,Mark
TI  - Marketing: a critical textbook 
SN  - 9781848608788 (pbk.)
AV  - HF5415 MAR 
PY  - 2011///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index; Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analyzing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics
N2  - Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world
ER  -